Now In Stores | Tori Richard

History

Rewind to the 1950's, Honolulu, Hawaii.  Mort Feldman had recently retired from his career in apparel manufacturing and was looking forward to enjoying his golden years in the Aloha state.  During the late fifties and sixties Hawaii was buzzing with excitement; a destination for honeymooning celebrities such as Frank Sinatra and Ava Gardner, Hawaii was quickly becoming the Mecca for resort chic apparel.

Bored with retirement, Mort decided to return to the fashion industry by establishing Tori Richard.  The inspiration for the name came from one of Mort's three sons, Richard, and his daughter, Victoria. Tori Richard opened its first factory on Pier 7 in downtown Honolulu in 1956.  

Tori Richard has grown immensely from its first factory on Pier 7.  There are now eight retail stores in Hawaii alone.  Still family owned and operated, Tori Richard can now be found mainland on Fifth Avenue, high-end department stores and small boutique shops alike.  

Tori Richard Press

This brand is globally known and was recently presented the 2013 Retailer of the Year for the state of Hawaii.  Well, Aloha Hawaii and Hello East Coast!  We are so excited to introduce you to this iconic brand and can't wait to see what Virginia and Maryland have to offer!

That being said, we wanted to know what this brand was all about.  To start off, we decided to have a trunk show "Preview" to see all the pieces, try them on, and gather our thoughts while ten of our top costumers joined us.  Soon after the brand had captured the attention, we wanted more!

The day came that we received our first shipment of Tori Richard and we were all itching for it to be on the floor.  While opening the bags and hanging the dresses, we had our Lilly costumers scooping the Tori Richard pieces and making their way to the nearest dressing room.  Soon after, they purchased their favorite item in three different colors.

Our TR lovers have been commenting on the material and comfort which comes from Cotton Lawn, Silk, custom Jacquards, and flowing Chiffon.  Positive feedback from this brand has been flowing here and taking us by a whirlwind.  The endless amounts of confidence Tori Richard is giving our customers day in and day out is not only gratifying but contagious!